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Sales and Marketing Leadership

Unlocking growth by hiring the right sales and marketing talent.

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The sales and marketing function may be the function most dependent on inherent talent of its leaders. It is hard to deny the importance of revenue generation, market and channel expansion, customer acquisition and retention, market insight, sales, and marketing strategy. In addition, today’s sales athlete needs to work across the organization, be innovative and adaptive, data driven, a strong leader of people and be finance/pricing savvy.

man speaking at whiteboard
The right sales & marketing leader will give you a competitive advantage with revenue growth, market expertise, team productivity brand building and customer acquisition/retention!

Positions We Fill

  • CRO
  • VP Sales & Marketing
  • Director of Sales
  • Business Development Dir
  • Marketing Director
  • Communications Director

Recently Filled Positions

  • Sales Director – Aftermarkets
  • General Sales Manager – Food
  • Director of Sales – Plastics and Steel
  • VP Sales – Building Products
  • SVP Marketing – University
  • Digital Marketing Manager – Service
  • Sales GM – Contract Furniture

Tailored Hiring Solutions

We recognize that every client’s journey is distinctive. Whether you are a family-owned business, a middle-market corporation, or a private equity-backed company, our approach is tailored to your specific needs and aspirations. Our suite of services, encompassing both retained executive search and contingent search, is designed to adapt, and evolve with you. Your success is our top priority, and we’re here to ensure you have the right leaders by your side at every step.

Executive Search

When you need trusted assistance for your most crucial strategic hiring needs. We have trusted experience leading you through a step-by-step process to identify, attract and hire executives who will seamlessly integrate and impact the success of your organization.

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Professional Recruiting

When you need broader access to talent. We have recruiting team members focused on providing value added direct hire recruiting services to our client organizations. This gives you access to passive candidates who are not answering job postings.

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Contract Placement

When you have to fill a need immediately. We apply the same careful vetting that we use in direct hire to help clients locate candidates to handle contract, project based or interim needs. Our focus in this area includes finance and accounting, human resources and project resources.

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Our Process Ensures a Successful Fit Every time (How we Work)

We execute each step of the executive search process with a critical eye. We understand the critical organizational importance of hiring the candidate who will deliver exceptional performance.

1 Discovery

 

Gain an understanding around the culture, organizational values, and goals. Meet key constituents and understand the desired outcomes for the role.

2 Strategy

 

Critical for key stakeholders to align around the desired candidate profile. This includes the experience profile and a list of intangibles required for a seamless integration.

3 Recruiting

 

Tailor the recruiting, attraction & evaluation process to the specific need. Build in key steps in the process, assessment, and stake holder involvement.

4 Present

 

Execute the research, sourcing and recruiting strategy. Build a candidate pool that involves covering the desired candidate market while narrowing the pool against tangible and intangible requirements updating our clients through this process.

5 Evaluation

 

Vett the candidate pool and collaborate to develop a short slate of candidates. Incorporate tools and criteria to use through client interview process. Determine final candidate(s) and execute final steps of evaluation.

6 Selection

 

Facilitate the final decision taking into account all the steps in the process including data points from assessment, references and evaluation process. Assist with the offer, acceptance, resignation and on-boarding process.

Building Your Talent Capability One Talented Leader at a Time

We have expertise to fill the critical needs in departments across your organization.

C-SUITE

FINANCE / ACCOUNTING

HUMAN RESOURCES

OPERATIONS

ENGINEERING

SALES / MARKETING

FAMILY OWNED

PRIVATE EQUITY

Client Segments

We are primarily focused on the middle market with companies on average ranging in size up to 500 million in sales. We do a concentration of work with Family-Owned Businesses and Private Equity Owned companies. We have expertise with employee owned (ESOP) and private owned companies.

client segments chart

Industries

WilliamCharles has deep and broad experience working across a number of different industries and sectors. Located in Michigan gives us extensive experience with manufacturing and distribution industries. At times, specific industry experience is critical – other times it is better to seek the best talent across industries. We help you navigate those critical decisions.

MANUFACTURING

DISTRIBUTION

HEALTHCARE

SERVICES & BANKING

NOT FOR PROFIT

Schupan logo

WilliamCharles has been a great partner for Schupan over the years. We have had tremendous success not only with the quality and fit of our new team members , but they provided a very diverse skillset pool which was extremely helpful. Most recently we hired a sales leader for our plastics and aluminum business. WilliamCharles covered the market in terms of industry experience and we found an excellent fit who worked for a competitor.

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- John Barry || President, Schupan
SoundOff Signal logo

In today’s challenging labor market, finding good candidates to hire is increasingly important, which is where WilliamCharles excels. WilliamCharles helped us fill multiple roles this last year, including Chief Financial Officer and National Sales Manager. Chuck Smeester made the entire process easy, not only sending qualified candidates but also giving insightful information about their fit for the position and making the whole process of scheduling and offering as smooth as can be. I have known and used the services of WilliamCharles for years and highly recommend them to anyone looking for a true search partner.

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- Heidi Hayes || SoundOff Signal
Butterball Farms Inc. logo

As a company in need of exceptional employees to drive our organization forward, we turned to WilliamCharles to assist us in finding the right candidates for some of our leadership and high-profile individual contributor positions. From the outset, their professionalism, expertise, and dedication was evident. WilliamCharles took the time to truly understand our company’s values, culture, and specific position requirements. They kept us informed at every step, providing regular updates, feedback from candidates, and their own insights into how each candidate could contribute to our company’s growth.  What truly sets them apart is their ability to identify those rare individuals who possess not only the requisite skills but also the intangible qualities that define great leaders and employees. Thanks to WilliamCharles, we have successfully onboarded outstanding Marketing, Sales, and R&D employees who have already made a significant impact on our company. I wholeheartedly recommend WilliamCharles to any company seeking top-tier candidates.

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- Craig G. || President, Butterball Farms
Kentwood Office Furniture logo

WilliamCharles found our very successful head of sales in Chicago. From the initial engagement to the final stages of the recruitment process, Bill and his team demonstrated a level of professionalism and dedication that surpassed my expectations. Their ability to understand the nuances of our organization’s requirements and culture was impressive. The executive we selected through WilliamCharles has brought a fresh perspective, valuable skills, and a cultural fit that has positively impacted our organization.

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- Tim Shields || President & CEO, Kentwood Office Furniture

Case Studies

Hiring a key executive is among the your most critical decisions to get right. We understand the gravity of these decisions and each situation provides a unique set of circumstances. We have a successful track record creating successful outcomes to these seemingly daunting situations.

Schupan plastics and aluminum

Situation
Growing 100 million dollar manufacturer/distributor added a new position to oversee both outside sales along with inside sales & customer service. In addition the role was involved in helping set a sales strategy to manage focus on the right customer segments.

Our Approach
After gaining a strong understanding around the goals of the role, we sourced and built a pool of candidates who had experience with similar materials combined with defined customer segments experience.

Outcome
After interviewing several candidates… the company hired an individual with proven experience out of a competitor. The candidate has now been in place a year and has been successful building the team and increasing sales. The internal sales and external sales teams are now much more connected reporting to the same leader.

Kentwood Office – Chicago

Situation
After placing the CEO with a 40 million dollar office furniture company, the Director of Sales responsible for Illinois and Indiana resigned. This provided the new executive with the opportunity to upgrade the talent in the role.

Our Approach
We conducted extensive research and identified all the furniture manufacturers and dealerships in Chicago and started networking and conducting phone calls. We were looking for a progressive and high energy sales person to help not only grow but transform the Chicago operation.

Outcome
After several interviews… we found a person who had a great skill set and this person was also a very good fit with the new CEO. This new Director of Sales in Chicago has made an impact improving the talent on the team, expanding customer segments and increasing sales.

Thermal Tec – Director of Sales

Situation
Small privately owned building products distributor and contractor was looking for a new head of sales. This 50 year old family business had struggled to find the right person to lead sales. They had hired three people who did not work out.

Our Approach
After gaining a strong understanding of the position, goals and history, we began sourcing and recruiting for the role. We found 4 candidates who we felt brought strong corelative industry experience along with the capability to sell products based on quality and value vs. price.

Outcome
We placed an individual who brought both strong management and sales experience from a contractor. This individual has made progress developing the team and earning trust with the business owners. While it is too early to measure every aspect of success…this new sales leader is on the right track.

Executive Hiring Guide

Career Guide

Frequently Asked Questions

Let’s Elevate Your Success

Contact us today to discover how WilliamCharles Search Group can strategically elevate your leadership team and drive your organization toward new heights of achievement.

Michigan

5550 Cascade Rd SE, #200
Grand Rapids, MI 49546

616.464.4355

Pennsylvania

1001 Liberty Avenue
5th Floor
Pittsburgh, PA 15222

412.392.7260

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