Sales and Marketing Leadership

Unlocking Growth by hiring the right sales and marketing talent.

The sales and marketing function may be the function most dependent on inherent talent of its leaders. It is hard to deny the importance of revenue generation, market and channel expansion, customer acquisition and retention, market insight, sales, and marketing strategy. In addition, today’s sales athlete needs to work across the organization, be innovative and adaptive, data driven, a strong leader of people and be finance/pricing savvy.

man speaking at whiteboard
The right sales & marketing leader will give you a competitive advantage with revenue growth, market expertise, team productivity brand building and customer acquisition/retention!

Positions We Fill

  • CRO
  • VP Sales & Marketing
  • Director of Sales
  • Business Development Dir
  • Marketing Director
  • Communications Director

Recently Filled Positions

  • Sales Director – Aftermarkets
  • General Sales Manager – Food
  • Director of Sales – Plastics and Steel
  • VP Sales – Building Products
  • SVP Marketing – University
  • Digital Marketing Manager – Service
  • Sales GM – Contract Furniture

Tailored Hiring Solutions

We recognize that every client’s journey is distinctive. Whether you are a family-owned business, a middle-market corporation, or a private equity-backed company, our approach is tailored to your specific needs and aspirations. Our suite of services, encompassing both retained executive search and contingent search, is designed to adapt, and evolve with you. Your success is our top priority, and we’re here to ensure you have the right leaders by your side at every step.

Executive Search

When you need trusted assistance for your most crucial strategic hiring needs. We have trusted experience leading you through a step-by-step process to identify, attract and hire executives who will seamlessly integrate and impact the success of your organization.

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Professional Recruiting

When you need broader access to talent. We have recruiting team members focused on providing value added direct hire recruiting services to our client organizations. This gives you access to passive candidates who are not answering job postings.

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Contract Placement

When you need to fill a need immediately. We apply the same careful vetting that we use in direct hire to help clients locate candidates to handle contract, project based or interim needs. Our focus in this area includes finance and accounting, human resources across and project resources.

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Our Process Ensures a Successful Fit Every time (How we Work)

We execute each step of the executive search process with a critical eye. We understand the critical organizational importance of hiring the candidate who will deliver exceptional performance.

1 Discovery


Gain an understanding around the culture, organizational values, and goals. Meet key constituents and understand the desired outcomes for the role.

2 Strategy


Critical for key stakeholders to align around the desired candidate profile. This includes the experience profile and a list of intangibles required for a seamless integration.

3 Recruiting


Tailor the recruiting, attraction & evaluation process to the specific need. Build in key steps in the process, assessment, and stake holder involvement.

4 Present


Execute the research, sourcing and recruiting strategy. Build a candidate pool that involves covering the desired candidate market while narrowing the pool against tangible and intangible requirements updating our clients through this process.

5 Evaluation


Vett the candidate pool and collaborate to develop a short slate of candidates. Incorporate tools and criteria to use through client interview process. Determine final candidate(s) and execute final steps of evaluation.

6 Selection


Facilitate the final decision taking into account all the steps in the process including data points from assessment, references and evaluation process. Assist with the offer, acceptance, resignation and on-boarding process.

Building Your Talent Capability One Talented Leader at a Time

We have expertise to fill the critical needs in departments across your organization.

Client Segments

We are primarily focused on the middle market with companies on average ranging in size up to 500 million in sales. We do a concentration of work with Family-Owned Businesses and Private Equity Owned companies. We have expertise with employee owned (ESOP) and private owned companies.

client segments chart


WilliamCharles has deep and broad experience working across a number of different industries and sectors. Located in Michigan gives us extensive experience with manufacturing and distribution industries. At times, specific industry experience is critical – other times it is better to seek the best talent across industries. We help you navigate those critical decisions.

Case Studies

Hiring a key executive is among the your most critical decisions to get right. We understand the gravity of these decisions and each situation provides a unique set of circumstances. We have a successful track record creating successful outcomes to these seemingly daunting situations.

Schupan plastics and aluminum

Growing 100 million dollar manufacturer/distributor added a new position to oversee both outside sales along with inside sales & customer service. In addition the role was involved in helping set a sales strategy to manage focus on the right customer segments.

Our Approach
After gaining a strong understanding around the goals of the role, we sourced and built a pool of candidates who had experience with similar materials combined with defined customer segments experience.

After interviewing several candidates… the company hired an individual with proven experience out of a competitor. The candidate has now been in place a year and has been successful building the team and increasing sales. The internal sales and external sales teams are now much more connected reporting to the same leader.

Kentwood Office – Chicago

After placing the CEO with a 40 million dollar office furniture company, the Director of Sales responsible for Illinois and Indiana resigned. This provided the new executive with the opportunity to upgrade the talent in the role.

Our Approach
We conducted extensive research and identified all the furniture manufacturers and dealerships in Chicago and started networking and conducting phone calls. We were looking for a progressive and high energy sales person to help not only grow but transform the Chicago operation.

After several interviews… we found a person who had a great skill set and this person was also a very good fit with the new CEO. This new Director of Sales in Chicago has made an impact improving the talent on the team, expanding customer segments and increasing sales.

Thermal Tec – Director of Sales

Small privately owned building products distributor and contractor was looking for a new head of sales. This 50 year old family business had struggled to find the right person to lead sales. They had hired three people who did not work out.

Our Approach
After gaining a strong understanding of the position, goals and history, we began sourcing and recruiting for the role. We found 4 candidates who we felt brought strong corelative industry experience along with the capability to sell products based on quality and value vs. price.

We placed an individual who brought both strong management and sales experience from a contractor. This individual has made progress developing the team and earning trust with the business owners. While it is too early to measure every aspect of success…this new sales leader is on the right track.

Executive Hiring Guide

Career Guide

Frequently Asked Questions

Let’s Elevate Your Success

Contact us today to discover how WilliamCharles Search Group can strategically elevate your leadership team and drive your organization toward new heights of achievement.

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